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Former state senator forms new law firm
Legal Marketing | 2007/06/07 05:53

After 14 years in politics, former state Sen. Bill Morrow, R-Oceanside, is moving on from the Legislature -- but he's not moving very far from politics.

Morrow announced recently that he has partnered with a San Diego attorney to form a new law firm. It will specialize in political and government affairs, and will take on a wide range of legal cases, Morrow said.

"Wouldn't you know that wherever I landed, it would be in the middle of law and politics?" Morrow wrote in a recent e-mail to the North County Times. "That's just where I want to be."

Morrow, who practiced law before politics, joined with Peter Lepiscopo last month to form the new firm, with offices in San Diego and Sacramento.

The two became acquainted when Lepiscopo represented Morrow in a widely reported 2005 lawsuit to force the Carlsbad Unified School District to rescind its cancellation of a town-hall meeting on immigration on school property.

Morrow has a bachelor's degree in political science from UCLA and a law degree from Pepperdine University in Malibu. After law school, he joined the Marines, where he spent much of his time as the chief trial counsel at Camp Pendleton. He later practiced law in San Diego before running for the Assembly.

The former lawmaker, who left the Senate because of term limits, suffered a broken leg in a horseback riding accident in October, he said. He has recovered from his injury but still carries a cane with him, he said.

Speaking recently from his San Diego office, Morrow also said he was getting used to working without the help of a staff after 14 years in Sacramento. He is learning to use a computer and answer e-mails on his own, the 53-year-old former senator said.

"That has been an adjustment," he said. But the recovery after the injury "gave me time to learn how to use the computer and the Internet. I'm still learning, but I've come a long way."

The new law firm, called Lepiscopo and Morrow, LLP, will capitalize on Morrow's government experience, he said. Though state law prohibits the former senator from lobbying directly for one year after leaving office, Morrow said the firm may hire others to work as lobbyists.

Morrow said he doesn't plan to become a lobbyist himself, but said he may supervise others instead.

"It's not my desire to be a registered lobbyist," Morrow said. "There are certain requirements, and I'll be consistent with the law, but I don't want to be a lobbyist myself."

A self-described conservative lawmaker, Morrow worked to curtail "frivolous" lawsuits, counter illegal immigration, reduce state spending and fight new taxes. Morrow stirred controversy two years ago by aligning himself with anti-illegal immigrant groups, such as the Minutemen.

In 2005, Morrow attended a border-watch vigil held along the San Diego County portion of the U.S.-Mexico border by a Minuteman group based in Oceanside.

State Sen. Mark Wyland, R-Carlsbad, who won Morrow's seat, praised the former senator.

"He left a great conservative record as someone who believes in the free market, limited government, people taking personal responsibility and of being tough on crime," Wyland said.

Morrow said he has not ruled out running for public office again, although he said his options are limited.

"I've done my time. I've expressed my ambition of running for Congress," he said. But "I can read the tea leaves and I know that the people who are there are going to be there for a long time."

The conservative Republican lost a special election last year for the 50th Congressional District seat formerly held by the now-imprisoned Randy "Duke" Cunningham -- an election in which Morrow captured only 5.37 percent of the vote.

Fellow Republican Brian Bilbray won the election in a field of 14 Republican candidates. Bilbray then went on to beat Democratic opponent Francine Busby in a June runoff to replace Cunningham through the end of the year and won an election in November to fill the seat for a full term.

Jack Pitney, a political science professor at Claremont McKenna College, said Morrow's career path after the Legislature is not unusual. The law firm will allow him to wait while an seat opens or he can stay and influence policy through his work, he said.

"It can work either way, there are former legislators that go into lobbying and then come back to office -- Brian Bilbray comes to mind," Pitney said. "Or they can stay in lobbying and make a lot of money."

Morrow said part of what attracted him to legal work was his interest in constitutional law and conservative advocacy. One of his firm's clients is the Pacific Justice Institute, a nonprofit legal group that often advocates for religion to play a greater role in public life.

The institute is one of the leading proponents of keeping the Mount Soledad cross as part of the veterans war memorial in San Diego. In 1989, a City Heights resident sued the city, claiming that the 29-foot cross on city property violated the constitutional separation of church and state.

In August, President Bush signed federal legislation expropriating the cross and placing it in the hands of the Department of Defense as a national memorial. But the legal fight over the cross continues.

"As a state senator, I was involved in the political battle to save the cross," Morrow wrote in his e-mail. "As an attorney, I will be directly involved in the legal battle as well."

Jim McElroy, the attorney representing those opposing the cross, disagreed. He said Morrow's law firm represents an advocacy group that is not directly involved in the lawsuit and therefore has little influence on it. The lawsuit involves the federal government, the city of San Diego and his client, McElroy said.

"He's had no involvement to date, and I don't expect that he will have any involvement in the future," McElroy said.

-- Contact staff writer Edward Sifuentes at (760) 740-3511 or esifuentes@nctimes.com.



Helms Mulliss & Wicker Marketing Hits The Streets
Legal Marketing | 2007/05/09 12:04







Helms Mulliss & Wicker announced the unveiling of the firm’s new delivery vehicle. It is believed to be the first law firm in the country to utilize the latest technology in vehicle branding.

Commuter marketing is a cost-effective way to reinforce the firm’s name in the marketplace. According to the Transportation Advertising Council, commuter marketing can generate between 50,000 to 70,000 impressions per day.

The Helms Mulliss & Wicker dispatch center coordinates an estimated 6,800 courier trips each year including deliveries between their offices locations in Charlotte, Raleigh and Wilmington.

The firm selected the Honda Element for its cargo space, safety, fuel economy and low emissions.

The end result is a highly functional delivery vehicle which tastefully places the Helms Mulliss & Wicker identity in front of commuters.

About Helms Mulliss & Wicker:
The firm’s 130 lawyers in North Carolina focus on serving clients in three practice groups: litigation, finance and corporate. Within the practice groups are specialty sector including government relations, securities, mergers & acquisitions, employer services, private equity and others. The firm’s clients range from Fortune 100 companies and the nation’s largest financial institutions to high-growth, start-up companies. Representative clients include Bank of America, Premier, Inc., Harris Teeter, Blue Cross Blue Shield of North Carolina and the 2006 Stanley Cup Champion Carolina Hurricanes. Helms Mulliss & Wicker has offices in Charlotte, Raleigh and Wilmington, N.C. For additional information, visit http://www.hmw.com.



Law firm blogs post mixed results
Legal Marketing | 2007/04/04 03:53

Technorati.com claims that at the end of last year, over 57 million blogs were active on the Internet. Marketing experts argue that despite this substantial number, blogging (or "blawging") is a necessary activity in the branding of a law firm's uniqueness. Blogs are user-generated Web sites in which entries are written in a journal style, but the comments are displayed in a reverse chronological order. Blogs were created to provide the latest news on a particular subject, but most sites operate as personal diaries describing the interests and concerns of everyday people. Social media has been transformed now that blogging is being used as a corporate tool, with lawyers turning individual clients into members of communities.

Law firm blogs build and strengthen relationships through the sharing of knowledge in specific practice areas. Law blogs also are used to announce such things as verdicts and firm success stories, legal articles and reviews, and changes in legislation. Marketers say this is the newest way to talk to target audiences, providing a friendlier venue for client communication. Consultants fear that numerous voices and opinions projected through a firm's Web site could create a perception of disorganization and chaos.

Kevin O'Keefe of LexBlog.com believes that legal commentary and insight is critical to every law firm's success.

"Law firms should no longer worry about being taken seriously when blogging," he writes. "Americans are accepting blogs as part of the fabric of our society."

O'Keefe's statement stems from concerns that important issues are being treated carelessly when discussed in a casual forum such as Web logs. To that end, advisers suggest that law firms continue producing newsletters, e-alerts and annual reports, and to treat blogs as an expansion of Web site marketing. When managed properly and written correctly, legal blogs can project author articulation, industry intelligence, and technical sophistication.

Too much of a good thing causes problems though, as in the case of a New Jersey law firm, which nearly lost its insurance coverage due to blog material. The carrier told members of the firm that they could not cover the firm's Web site if blogging continued, viewing the ongoing conversations as a liability since content could be perceived as legal advice.

With all of the necessary disclaimers in place, a legal blog can help a lawyer build professional credibility and expertise if reliable, quality information is posted. The outcome is the achievement of client loyalty, a return on an investment of time. As one critic argued, Web blogs are easy and inexpensive to start, but extremely difficult and time consuming to maintain. The jury is still out on a firm's financial gain after launching practice blogs, but when compared to the publication of glossy brochures and firm magazines, one thing is certain: Talk is cheap.

http://www.wvrecord.com/news/193099-your-legal-writes-law-firm-blogs-post-mixed-results



Legal Marketing Association Names New President
Legal Marketing | 2007/01/29 11:52
CHICAGO - Brinks Hofer Gilson & Lione, one of the largest intellectual property law firms in the United States, is pleased to announce that Joy Long, Director of Business Development, has been elected president of the Chicago chapter of the Legal Marketing Association (LMA Chicago) for 2007. In addition, Sydney Iglitzen, Public Relations Manager at Brinks, has been named president-elect of LMA Chicago.

“We are proud of the accomplishments of our professional staff and applaud the time, energy and effort they give back to their communities,” said Gary M. Ropski, president of Brinks. “Brinks encourages and supports the participation of its employees in all worthwhile professional, civic and charitable endeavors.”

Ms. Long, a member of the Legal Marketing Association since 1996, has worked in support of the legal marketing industry's only professional, educational and advocacy organization. She has been elected to terms as the chapter's secretary, treasurer and president-elect and served as chapter president in 2005. Her term of office as chapter president begins January 2007 and runs for one year. Ms. Long joined Brinks in 2003.

Ms. Iglitzen has been a member of LMA since 1997 and has been on the chapter’s Board of Directors for several years. She has served as the chapter’s program chair for more than three years, implementing monthly and special programming for the organization’s Chicago chapter and Indianapolis program series. She has also served as the chairperson for both the public relations and membership committees. She will assume the president’s chair in January 2008. Ms. Iglitzen joined Brinks in 2005.

Also elected to office for 2007 are: Donna L.G. Shaft, Principal, DLGShaft Consulting, Secretary; Judith Weingarz, Marketing Manager, The Interlex Group, Treasurer; Megan McKeon, Marketing Director, McDonnell Boehnen Hulbert & Berghoff, Treasurer-Elect; Yewande Dawodu, Marketing Coordinator, Masuda Funai Eifert & Mitchell, Jeffrey Hild, Marketing Director, Johnson & Bell Ltd. and Megan Wilroy, Marketing Project Manager, Foley & Lardner, all Board Members-at-Large.

For more than 20 years, LMA, a not-for-profit organization, has been dedicated to maintaining the professional and ethical standards of the women and men involved in marketing, business development and communications within the legal profession and to providing its members with advocacy initiatives, educational programs and professional opportunities covering a wide range of issues.

Founded in 1917, Brinks Hofer Gilson & Lione is based in Chicago with four additional offices across the country serving the intellectual property needs of clients from around the world. The firm is one of the largest IP law firms in the country, with more than 150 attorneys, scientific advisors and patent agents specializing in intellectual property litigation and all aspects of patent, trademark, copyright, trade secret, unfair competition, intellectual asset management, and technology and licensing agreements. Brinks routinely handles assignments in fields as diverse as electrical, chemical, mechanical, biotechnology, pharmaceutical, nanotechnology, Internet and computer technology, as well as in trademarks and brand names for a wide variety of products and services. For more information, visit www.usebrinks.com.


The State and Local Tax Lawyer - 2006 Edition
Legal Marketing | 2006/12/27 23:29
Beginning with its inaugural issue in 1996, the ABA Section of Taxation's special peer-reviewed journal, The State and Local Tax Lawyer, has consistently provided important scholarly and topical articles and case notes for attorneys, tax managers, and accountants with a specific interest in state and local taxation. The State and Local Tax Lawyer is the one source for you to explore current issues and trends in the evolving area of state and local taxation.

This year, for the first time, those who order The State and Local Tax Lawyer, Vol. 11, will also receive The State and Local Tax Lawyer Symposium Edition featuring papers presented at the May 2006 State and Local Tax Symposium, "SALT and Tax Shelters -- Policy, Practices and Problems," held at Georgetown University Law Center, Washington, DC. The Symposium edition will ship separately in the spring of 2007.

ABA Editorial Board: Editor in Chief -- Gregory A. Nowak; Managing Editor -- Debra Silverman Herman; Primary Editors -- Brandee Tilman, Jeffrey C. Glickman

Georgetown Student Editorial Board: Managing Editor -- Nathan C. Brunette; Publications Editor -- Kelly Scindian


Lawyer blog award
Legal Marketing | 2006/12/22 23:46
The Featured Blog section on Breaking Legal News highlights the most exciting and useful law blogs on the Internet. Each blog that is determined to be worthy of being recognized will receive a dedicated page on breakinglegalnews.com with a description of the blog, bio of blog organizer, and any information concerning the blog. Each blog page will have its own dedicated link that will be available for life on.

Breaking Legal News Blog


If a blog is chosen for the Featured Blog section, they will receive a banner to be put on their blog page showcasing the fact that they have been featured by Breaking Legal News. They will also be able to submit one article per month pertaining to a specific legal matter. They will also be able to submit one article per month pertaining to a specific legal matter.


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